Terms of service

1. Image rights are yours to hold

You are solely responsible for having the rights to every photo and rendering you upload. We do not verify ownership, licensing, or permission, and we cannot. By submitting images you confirm you hold the necessary rights and you accept full responsibility for their use. We are not liable for any claim arising from images uploaded without the copyright holder's permission, and you agree to indemnify us against any such claim.

In most transactions the photographer — not the agent, not the brokerage, not the company that commissioned the shoot — owns the copyright in the photographs. A typical photo licence permits marketing one property or one campaign and often says nothing about creating derivative works. A video generated from a photograph is a derivative work. If you did not take the photographs yourself, read your photographer agreement before uploading them.

Separately from copyright, the right to use a person's face commercially belongs to that person. Owning a photograph does not convey it. If a recognisable individual appears in anything you upload — a member of staff, a guest, a model, a passer-by — you confirm that they have agreed to appear in a video made from it.

We do not review, verify, or police the images you upload. We have no way to know who owns them or who appears in them. Every upload carries your confirmation that you hold the rights, and that confirmation is recorded with a timestamp.

2. Indemnity

You agree to defend, indemnify, and hold harmless the platform, its owners, and its staff against any claim, demand, loss, or expense — including reasonable legal fees — arising from images you uploaded without the rights to use them, or from your use of the videos we produce for you.

3. What you receive

On purchase you receive a non-exclusive, perpetual, worldwide licence to use the finished video to market the property it depicts, including on MLS, social media, your website, and paid advertising. The licensed music and sound beds are cleared for that use as part of the finished video; they are not licensed separately and may not be extracted.

Your video is produced from the photographs you supply. Camera movement is generated from those photographs; nothing is added to, removed from, or altered in the space they depict. Review your video before you publish it: you are responsible for confirming it represents the property accurately, and advertising rules in your jurisdiction and your MLS may require you to disclose that a video was digitally generated.

A DigiPulse Productions editor watches every frame of every video before it reaches you. Camera movement is generated, and generated movement can occasionally introduce something that was not in your original image — a surface that stretches, a detail that shifts, a sign that loses its lettering. When we see it, we cut the shot and run it again. If you spot something we missed, tell us and we will fix it at no charge: that is not one of your revision rounds and it does not expire. What we cannot do is guarantee that every frame is a perfect reproduction of the image it came from, and we are not liable for any loss arising from a video that is not. You are responsible for reviewing your video before you publish it.

4. Payment and refunds

Payment is taken when you submit a project, before your video is produced. If we are unable to produce it for any reason, you are refunded in full automatically — you do not need to ask. Your order includes one round of changes. If the finished video is not usable and we cannot put it right, contact us and we will refund you.

Each project includes one round of revisions after the first delivered cut. That round covers re-generating the camera movement on up to 3 of the supplied images, and removing any shots you do not want. A round means all changes requested in a single message; changes sent piecemeal after we have begun the re-cut may be treated as an additional round. Additional rounds are $35 each, payable before that round begins. Substituting different photographs, changing the length, or re-directing more than 3 images is a new project rather than a revision.

Because each video is produced to order specifically for you, purchases of delivered videos are final. You see the finished cut before you buy it, so there is no version of the video you have not already watched — and the samples show exactly what the work looks like before you order.

5. Limitation of liability

To the fullest extent permitted by law, our total liability for any claim relating to the service is limited to the amount you paid us for the video the claim concerns. We are not liable for indirect, incidental, or consequential damages, including lost sales or lost business.

6. Your content and how long we keep it

You keep ownership of your photographs. Apart from the sample permission below, you grant us only the licence needed to process them into your video and to store them so you can re-download your work. We do not use your images to train models and we do not license them to anyone.

Unless you tick “Keep my video private” when you order, you also give Digireels and DigiPulse Productions permission to show the finished video, and the photos it was made from, as a sample of our work on our websites, social media and marketing. We never share your contact details. You can ask us to stop showing a video at any time by emailing us, and we will take it down from our own sites and channels.

Purchased videos stay in your workspace indefinitely. Photos and previews for projects that are never purchased are deleted after 45 days.

7. Reaching us

Questions, revisions, or anything that has gone wrong: editor@digireelsapp.com. A person reads it.